Engineering Blog & Insights
Google Play's Closed Testing Rule: What It Means for Your Launch
Say you finish your Android app on a Friday, open a Google Play developer account over the weekend and plan to go live the following...
How to Write a Software Requirements Document Developers Can Quote From
Here are two sentences a business might send to five software companies: "We need a portal where our customers can place orders, track deliveries and...
Laravel vs Node.js for Your Backend: An Honest Comparison
A common way to pick a backend is to look at a benchmark chart, see Node.js serve more requests per second, and call the matter...
App Launch Checklist for Google Play and the App Store
Apps rarely miss their launch date because of one big bug. They miss it because of a dozen small things: a store account still waiting...
What Goes Into Version One? A Practical Way to Scope Your MVP
Most first versions are too big. Not because founders are careless, but because every feature on the list sounds reasonable on its own, and nobody...
Who Owns the Code? Source Code Ownership and a Handover Checklist
If you paid someone to build your software and the contract does not say who owns it, the answer may not be you. In the...
Shopify, WooCommerce or Custom: How to Choose Your Store Platform
Imagine you run a home decor store with 400 products, around 1,500 orders a month and an average order of $60. You are choosing where...
Common App Store Rejection Reasons and How to Avoid Them
You submitted your app, and a day later App Store Connect shows a rejection with a guideline number you have never seen before. What went...
Freelancer, Agency or In-House Team: An Honest Comparison
Picture three business owners with similar budgets and three different answers. One hires a freelancer a friend recommended and has a working booking site in...
Native or Cross-Platform? When Separate iOS and Android Apps Pay Off
"Do we really need two apps?" It is one of the first questions a founder asks once an estimate comes back, and it is the...
What a Website Maintenance Plan Should Include (and What to Question)
Most businesses pay for website maintenance without ever seeing what they are paying for. The invoice says "monthly maintenance", the site stays up, and nobody...
Outsourcing App Development: Red Flags and How to Protect Yourself
Picture this. You have paid 70% of the budget for your app. Every Friday the agency sends screenshots and a short video. It all looks...