Search for top 10 IT companies in India and you will not run short of lists. Open a few and you may find that a list sits on the blog of one of the companies in it, and that company has placed itself at number one. Some of those pages come with large numbers attached: a thousand projects, hundreds of clients, a row of awards.
We are a software company based in Rajasthan, and we have decided not to publish lists like that. This is not a complaint about anyone else. It is an explanation of our own choice: why we made it, what we publish instead, and what you can hold us to.
How self-ranked "top 10 IT companies" lists get made
The mechanics are simple. People do search for phrases like "top 10 IT companies", and a page with that title has a chance of appearing for them. Writing one takes an afternoon. You put your own company first, fill the other nine places with well-known names, and add a paragraph of praise for each.
We understand the pull. The cost is low, the incentive is real, and a small company competing with large ones for attention can feel it has no other way in. A company can do good work and still publish one of these lists. The list just is not evidence of the work.
Not every ranking is like this. A list can be useful when it comes from a publisher that is not on it, explains how companies were chosen, says whether anyone paid to appear, and names a drawback for each entry as well as a strength. The lists we mean are different: written by a company about its own market, with itself at the top.
Why we won't write one
We could not rank other companies honestly
Google's guidance on writing high quality reviews says that when you recommend something as the best overall or the best for a certain purpose, you should say why, "with first-hand supporting evidence". That is a fair standard, and we can meet it for exactly one software company: ours. We have not read other companies' code, sat in their planning meetings or spoken to their clients. Any ranking we wrote would be advertising in the shape of research.
It would cost us the trust we are asking for
Everything else we publish depends on being believed: cost ranges, advice to use a template instead of hiring anyone, warnings about platform shortcuts that put an app at risk. A reader who discovers that a list ranking us first was written by us has every reason to wonder what else on the site has been dressed up. We would rather lose that search traffic than lose that reader.
It is written for search engines, not for you
Google's guidance on creating helpful, people-first content suggests a blunt self-test: "Is the content primarily made to attract visits from search engines?" For a list that a company writes about its own market and tops itself, we cannot see an honest way to answer no. The page exists because of a search phrase, not because a reader needed it.
It does not help you choose
A list cannot know your project. A clinic that needs a booking app, a distributor moving off an old PHP system and a founder building a marketplace need different teams, and the same company will not be the right answer for all three. The useful question is never "who is number one?" It is "who has built something like this, and can I see it?"
Search engines appear to be reaching the same view
We would not write these lists even if they worked. Still, it is worth knowing they may be working less well than they did. On February 4, 2026, Search Engine Land reported an analysis by Lily Ray of Amsive. After Google's December 2025 core update, several SaaS and B2B brands with self-promotional "best of" lists, most of which ranked the publisher first, saw organic visibility fall by 30% to 50% within weeks in multiple cases, with the losses concentrated in their blog, guide and tutorial sections rather than across the whole site.
Google has not confirmed a specific update behind this. The article's own headline says Google "may be" cracking down on these pages, and that is the right level of certainty: an observed pattern, not an announced rule. We are not claiming our approach will win more traffic, either. In the short term it may well win less.
What we publish instead
If a ranking is the wrong way to show a buyer who we are, something has to take its place. This is what we have chosen.
- Work you can open. Our portfolio shows the projects we actually built, each with a case study. Where a project has a public website, the entry links to it, so you can open the site and judge it yourself instead of taking our description on trust.
- No numbers we cannot prove. We do not publish project counts, client counts, ratings or awards that we cannot back up.
- Advice that sometimes argues against hiring us. Our articles give cost ranges with the reasoning behind them, and say plainly when a template, an off-the-shelf product or no project at all is the better answer.
- Guides to checking companies, us included. We have written about how to read "top software development company" lists and about verifying a software development company before you hire it. Every check in them works on us too.
What you can hold us to
Claims are easy to make. Commitments you can test in the first week are harder to fake. These are ours:
- We sign an NDA before the project starts.
- You own the source code, and you get access to the repository.
- You can start with one paid milestone and judge the work before committing further.
- Every enquiry gets a reply within 24 hours.
- You talk directly to the engineers working on your project.
- We are based in Rajasthan, India, and work remotely with clients across India and in other countries.
None of these depends on believing a ranking. Each one either happens or it does not, and you will know which within days.
Checking us the way you would check anyone
Say you run a furniture business and want an online store. This is what checking us would look like, and it is the same routine we would suggest for every company on your list.
- Open the relevant work. In our portfolio you would find Furely, a furniture and home decor e-commerce website with a product catalog and secure checkout, and Furniselan, a Shopify furniture store we built and customized. Where an entry links to a public site, open it on your phone. Find a product, browse a category and get as far as the checkout.
- Ask what we did. Ask which parts of each project we built and which came from the platform or a theme. A straight answer to that question tells you more than any badge.
- Test the commitments. Send an enquiry on a Monday morning and note when the reply arrives. Ask for the NDA before you share your supplier price list, and see how long that takes.
- Buy one milestone first. Ask for a quote on the first piece only, for example the product catalog and one complete checkout path on a staging server, and judge that before you commit to the rest.
A company that says it has delivered a thousand projects should be able to show you ten within a few minutes. A company that says it replies within a day should reply within a day. That is the test we would apply to anyone, and it is the one we would like you to apply to us. If something does not hold up, whether a slow reply or a vague answer about who built what, count it against us exactly as you would against anyone else.
If you want to know more before you start, you can read about who we are and how we work. And if you would like to run these checks on us, send us your enquiry with what you are building and what you would like to verify. You will hear back within 24 hours, and you are welcome to time it.
